GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Staffing: 12 Month Expectations, by Geographic Scope Expect Increase Expect Decrease No Change Total Geographic Scope % N % N % N U.S. local or regional 40.0% 8 45.0% 9 15.0% 3 N 20 U.S. national 58.8% 20 17.6% 6 23.5% 8 34 Multi-national 57.1% 12 33.3% 7 9.5% 2 24 21 Global 45.7% 43 28.7% 27 25.5% 24 94 54 Strategic Communication and Public Relations Center

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