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Organic revenue growth and stable margins in every year since 2007 Ongoing 3,424 revenue (US$m) Benchmark EBIT (US$m) Global Financial Crisis Divestments following portfolio review and FX translation effect experian... 5,342 5,179 4,713 4,772 4,810 4,855 4,485 4,477 4,657 4,335 4,059 4,214 3,821 3,859 COVID-19 pandemic 6,587 6,216 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 Organic revenue growth 8% 4% 3% 2% 8% 10% 8% 5% 1% 5% 5% 5% 9% 8% 4% 12% 7% Benchmark EBIT margin¹ 21.8% 21.8% 23.3% 24.4% 24.8% 26.2% 26.6% 27.4% 27.2% 26.7% 27.7% 27.7% 26.9% 26.8% 25.9% 26.2% 27.4% 1. Conversion of Benchmark EBIT into Benchmark operating cash flow. Global ongoing activities revenue and Benchmark EBIT only. Excluding growth rates, FY07 to FY23 revenue and Benchmark EBIT may have been adjusted to exclude various exited business activities and discontinued operations. Growth rates are not restated. All revenue and Benchmark EBIT are as reported. Source: Experian's Annual Reports from FY07 to FY23 (see https://www.experianplc.com/investors/results-and-presentations/). 41 © Experian Public

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