Investor Presentaiton
F
Monetization through the
recurrence and satisfaction
of our customers
Customers
(million)
63.3
61.6
+13%
YOY
56.1
(+
Customer acquisition
+3.5 million customers
attracted in 1H23
432 thousand via Payroll
+2%
31.9
31.7
YOY
234 thousand via Consumer
Finance
31.1
8.7
8.5
8.6
+2%
YOY
237 thousand via Universities
Jun/22
Mar/23
Jun/23
137 thousand via Prospera
Total
Active
Loyal customers, those who have
purchased six or more products
Loyalty Strategies
69%
loyal customers
from payroll
✰✰✰
--
Customer base
EOE monetization
Business
✓ expansion
Innovation and
technology
NPS
Committed to
enhancing
customer
satisfaction
108 thousand
surveys sent
daily to
individuals
Channels¹
Physical
71 points
Digital
65 points
0 QoQ
+10 YoY
0 QoQ
+2 YoY
Remote
60 points
+5 QoQ
+35 YoY
Total
Individuals
51 points
Revenue per loyal retail
customer
(base 100, 2Q21)
-2 QoQ
-4 YoY
SO
112
CRM/
Hyper-
Customized
investment
personalization
advice
Greater
We hold 52% of cards
Recurrence from loyal customers
107
(+2 p.p. YoY)
000 Payroll
Comprehensive
partnerships and
100
offering of products,
Loyal
Customers
Access +2x digital channels
than non-loyal customers
loyalty
2Q21
2Q22
2Q23
11
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