HARLEY-DAVIDSON STRATEGY

STRATEGY TO BUILD MOMENTUM IN ADVENTURE TOURING AND SPORT PILLAR 2: SELECTIVE EXPANSION AND REDEFINITION The role of the Adventure Touring portfolio is to... Conquest market share Grow brand reach in EMEA Grow the Adventure Touring segment in the U.S. Next 5 Years Full Platform Reinvention & Fuel Further Growth The role of our Sport portfolio is to... - Grow ridership in younger people globally - Reinvent Sportster to shift mix from used to new purchases Next 5 Years Expand Platform Leveraging RevMax Modularity 24 24

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