Investor Presentaiton

JTI SOM growth is driven by growth in Mid Price+ JTI Share of Market by Price Segment 2008-July 2010(¹), (%) 36.6 36.7 36.8 37.0 36.9 37.0 37.2 35.7 2.6 2.5 2.4 2.2 2.1 2.1 2.1 2.4 11.9 12.7 12.8 12.7 12.5 12.6 12.8 13.1 8.5 9.0 9.3 9.7 10.1 10.3 10.5 10.6 12.9 12.2 12.0 12.1 12.2 11.7 11.5 11.4 FY 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 July 10 Value/Base Mid-Price Sub-Premium Premium and above Total Share of Market JTi E JTI Share of Market is growing driven by GFB development and up-trading into the Mid-Price+ segments (1) January to July 2010 Source: A.C. Nielsen 20

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