Detsky Mir Expansion Strategy

3 3 complementary channels to optimise speed and coverage of courier delivery Omni-channel delivery platform Main DC Pickup Pickup Return Courier delivery Regional DC Source: Company data (1) Bekasovo 1 and 2 Retail store ) In-store pickup Express delivery Main DC Regional DCs Assortment 2.4m SKUs Number of locations 2 Main DC(1) + 2 DCs in the pipeline I detsky mir "Last mile" through retail chain 200K SKUs 20k-30k SKUS | 2 Regional DC +2 DCs in the pipeline 500 stores Coverage 95% of Russia population 500km from Regional DCs, 84% of Russia population 5km within stores 30% of Russia population Speed 1-20 days Next-day Next day delivery Same-day ~3 hours 1999

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