Nestlé Investor Seminar 2019
Global pet care category
PURINA global business
US pet care category
PURINA US strategy
Driving premiumization through innovation
> 80% of pet care category growth from premiumization
Organic / responsible
ingredient sourcing
Seperfand
USDA
ORGANIC
CASTOR POLLUX
ORGANIX
grain free
Enhanced functional benefits
PURINA
Dentalife
ActivFresh
Fight Bad Breath
at Its Source
Nestle
Elevated feeding occasions
XPURINA
Bella
Purely Fancy
Feast
Filets
Neural ne
ORGANIX
grain free
ORGANIC
CHICKEN&SHEET POTATO RECIPE
ORGANIX
grain free
ORGANIC
SMALL BREED RECIPE
ORGANIC
CASCKEN & SWEET POTATO RE
NON
GMO
Project
VERIFIED
CERTIFIED
SUSTAINABLE
SEAFOOD
MSC
www.msc.org
Sara Second and B
PRISTINE
grain free
PRISTINE
grain free
PRISTINE
grain free
7
50LIGHT
CERTIFIED
HUMANE
XPURINA
TIDY
Mirad
FRESH KISSES
clears teeth + freshens breath
CATS
RAISED & HANDLED
LightWeight
DOUBLE-BRUSH
COCONUT BOTANICAL OILS
GRAIN FREE
Paté
with vegetabl
With Chicken,
Carrots &
& Potatoes
in Savory Aricen
WILD CATCH
FREE RANGE
CAGE FREE
ENTS RECIPE
Source: Based on Nielsen AOC, Nielsen pet specialty POS (former GfK), 1010data E-Commerce + internal estimates
17
May 7, 2019
Nestlé Investor Seminar 2019
Friskies
WITH SHRIMP
lil'soups
NET WT1.201 (34)
v.cat food omplem
DOGFOOD
NETINT
3500
1822781E4
DUNNETT COMPUNEM NE
AN
Natural
ONE FILE
Fancy
Feast
Appetizers
oceanfish
appetizer
With a
shrimp
topper
in a delicate broth
SIRT ON COMPEMIST BETWTL11201.29)View entire presentation