GN Making Life Sound Better
Strong demand and market growth across business segments
Segment
Target users
Professionals
Office-based
knowledge workers
Contact center
"Calls for a living"
Collaboration
Plug-and-play collaboration
Consumer
Preference for great calls,
music and an active lifestyle
Gaming
Premium software-enabled
gaming gear
Hearing protection
Tactical hearing protection for
defense and security
Sources: GN estimates, New Zoo, The NPD Group Inc.
GN Making Life Sound Better
Market characteristics
From desk-phone telephony in private offices to
UC&C in open offices
From desk-phones using on-premise infrastructure
to laptop-based cloud calling
From built-in legacy equipment to UC&C-enabled
plug-and-play solutions
From corded headbands to True Wireless as the
preferred form factor
Growing base of gamers and low penetration of
purpose-built gaming gear
Hearing protection systems is a growing political
need
27
Market share
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