Transforming Marketing
INTRODUCTION TO STAG WELL
VISIONARY LEADERSHIP
From An Industry Veteran
Mark Penn
Chairman & CEO
A Record of Vision &
Accomplishment
In 2015, Mark believed that the marketing industry was ripe for
disruption, needing a new kind of marketing company
FOUNDED an innovative polling company in 1975
SERVED as an advisor to multiple world leaders, including Bill Clinton & Prime Minister Tony Blair
TURNED AROUND Burson-Marsteller, a global PR and public affairs firm, tripling profits
ADVISED major global companies from Ford to Intel
IDENTIFIED Soccer Moms, and wrote two best-selling books (Microtrends)
LED strategy and advertising at Microsoft as EVP & Chief Strategy Officer
FOUNDED Stagwell with Steve Ballmer
Steve Ballmer
Former CEO, Microsoft
First Investor, Stagwell
"I have known Mark for many, many years.
At Microsoft, he did some critical work for
us, and worked directly for me on some
path-breaking advertising and other
campaigns.
A lot of people make a lot of promises,
but Mark is someone who just gets things
done, it's just the kind of person that he
is."
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