Investor Presentaiton
Revenue Mix Continues to Diversify
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Television Digital Mobile
Growth in net revenue, driven by increases in core revenue, political, retransmission and internet
revenues
-
Revenue mix continues to diversify from traditional ad-based sources to new media – internet and
subscriber driven - and retransmission revenue
Diversification lowers overall revenue volatility
2010A Net Revenue Mix:
$346mm (1)
2014A Net Revenue Mix:
$508mm (1)
2014PF Net Revenue Mix:
Other
Internet
6%
2%
Other 4%
Internet 4%
National
13%
National 17%
Retransmission 5%
(1)
Local
53%
Political
17%
Retransmission
15%
Political
16%
Local
48%
2010A and 2014A reflect Gray actual data per Company; 2014PF includes the Acquisitions other than Twin Falls
Gray Television, Inc.
$572mm (1)
Internet
5%
Other
3%
National
13%
Local
49%
Retransmission
15%
Political
15%
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