Ambition 2025 | Framing our strategic position
Platforms
How we transition from an advanced telco in 2023 to a diversified
platform player in 2025
Traditional
Mobile
·
& ((1+1))
·
Home
.
2023: Advanced telecom operator
Increase supply to tap latent demand
Protect voice
Develop content strategy
Build the structure to address home
opportunity
.
MTN
2025: diversified telco & platform player
Mobile saturation stage in connectivity
Growth higher up the value chain
New content business to grow to 3% of revenues
Drive aggressive home penetration
Fintech A
Digital
Enterprise
•
NaaS
•
•
•
•
Massive opportunity
Build platform for advanced services
Push growth of digital content services
⚫ Drive adoption of myMTN and ayoba
•
•
Restructure to target market opportunity
Focus on the SME space
Build commercial proposition to scale
Critical for industry viability
Build structure to support Chenosis growth
Assess market and technology readiness
•
• Revenue driven by new platform approach,
reduced relevance of the retail business
Leading content and e-verticals distribution
platform
Apps are the primary MTN engagement
channels
Increased relevance of converged services and
Digital
FiberCo operating as leading wholesale player
in the country
•
Enabled other operators to an MVNO model
• Leading player to support digital evolution for
start-ups, small and medium enterprises
O
Chenosis CHENOSIS
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