Investor Presentaiton
Key strategic differentiators
Part of the Bajaj group - one of the oldest & most
respected business houses
BAJAJ FINANCE LIMITED
A trusted brand with strong brand equity
Focus on mass affluent and above clients
Total customer franchise of 48.57 MM
Strong focus on cross selling assets, payments,
insurance and deposit products to existing customers
A well diversified balance sheet
Highly agile & innovative
Deep investment in technology and analytics
Centre of Excellence for each business vertical to bring
efficiencies across businesses and improve cross sell
opportunity.
Consolidated lending AUM mix for Consumer: Rural: SME:
Commercial: Mortgages stood at 36%: 10%: 13%: 9%: 32%
Consolidated borrowing mix for Money Markets :Banks:
Deposits: ECB stood at 44%:32%:20%:4%
Continuous improvements in product features and digital
technologies to maintain competitive edge
Has helped achieve multi product cross sell and manage risk &
controllership effectively. Obsessed to deliver frictionless
experience to customer
17View entire presentation