Pet Humanization and Premiumization Driving Spend

Pets and Their Love in Our Lives 67% of U.S. Households have Pets +20% have previously owned a pet Part of the Family 95% of dog parents and 94% of cat parents consider their pet a part of the family Our Pets... decrease stress, improve heart health, and help socialize children **Rover Source: APPA National Pet Owners Survey, Packaged Facts, National Institutes of Health Pet Humanization and Premiumization Driving Spend Prioritization of Pet Needs ☑ Increasing Spend Per Pet Increasing Spend on Pet Services Recession Resilience 13

View entire presentation