Creating Shared Value

Creating Shared Value in Products and Markets Becton Dickinson Health Worker Safety • There is pressing need to protect health workers from needle stick injuries that spread HIV and other infections BD redesigned syringes to prevent accidental sticks · Substantial reduction in health worker injuries . • $2 billion business in 2012, representing 25% of the company's revenues Largest source of company growth over the past two decades. 20131105 HSM Brazil CSV Presentation-FINAL 10 10 Copyright 2013 Professor Michael E. Porter

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