Business Priorities and Profitability Strategy in Latin America

LatAm ...and we expect to continue gaining market share and profitability Business priorities Continue converging towards best- in-class Sound volume growth with market share gains • Increase loyal and digital customers & sales • High focus on retail: consumer, pay-roll, cards... • Grow in retail funding, insurance and assets under management • Catch-up in mid-corporates in volumes & profitability • Grow in market niches and expand new ventures... getnet ole superdigital ben Q consignade Goals 2018 Medium-term goal ROTE1 20% > >20% Loyal/Active customers 24% 27% Note: in local currency Improve customer experience & customer satisfaction NII growth below loan growth while fees growing at double digit Strong cost discipline & improving cost of credit Santander (1) Underlying 15

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