Strategic Roadmap and Sustainable Growth

Strategic Roadmap By Brands Maintain upper mass market position • Continue brand upgrade and premiumization . Penetrate base-makeup category Pink Bear . . Penetrate lower mass color cosmetics . IP collaborations Focus on lip gloss category with 1-2 other core SKUs LITTLE ONDINE . . Maintain sustainable scale within masstige Focus on 1-2 core product categories YSG 逸仙 9

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