Purple Revenue Growth Strategy

Assortment elevation and distribution expansion combine to drive significant revenue growth purple Purple revenue growth over the next 3-5 years Illustrative Wholesale and showroom expansion drive top-line growth 2 $75+ $2-2.5B $400+ $400+ $600+ ~$650M 22 22 2020 Current Mattress New Mattress Higher unit volume and taking price on existing assortment 1a Introduction of 2+ new mattresses priced above $4,000 Non Mattress Attachment growth across assortment, particularly bases, plus strong standalone sales 1b Canada Exclusive partnership with Sleep Country Canada 3-5 years from now

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