KBank's Strategic Acquisition in Muang Thai Group Holding
K
KASIKORNTHAI
Success Story of KLINE: Line BK Services
1Q23 Key Performance
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
B0.00
1.5%
Saving Accounts:
Special Rate
Accounts:
Debit Cards:
Credit Line Accounts:
7.0 mn
180K
3.1 mn
582K
Line BK Platform
Users:
5.4 mn
Outstanding Loans:
17.7 bn
October 2020
LINE BK
Launched October 2020
October 2020 - December 2022*
February 2021
December 2021
Line BK Platform User
2mn users
Outstanding Loans
5bn
Line BK Platform User
3.9mn users
Outstanding Loans
14.7bn
December 2022
Line BK Platform User
5.3mn users
Outstanding Loans
Note: *During peak periods, LINE BK saw more than 40,000 loan applications in a single day and 30% of those approved had never received a loan before.
บริการทุกระดับประทับใจ
18.1 bn
K
KASIKORNTHAI
Data Analytics
Strategic
Objectives
and
Initiatives
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
K-Data Strategy: Data Insights to Actions to Meaningful Business Impacts
Scale up INTELLIGENCE
To reach, understand & better provide products/services to wider customer groups
CREDIT & Fraud
Reach New Customer
Segments
•
Prevent fraud and bad
customers
Right Approval Decision for
qualified customers
•
PAYMENT
INVESTMENT
Acquire and utilize payment
•
Identify & Acquire Wealth
Customers
data for customer
understanding
Support business use cases:
marketing, credit risk, and
fraud prevention
Best experience to customers
to manage & grow their
wealth at KBank with
Confidence
Capability
1. Scale
DATA TALENT
2. Broaden DATA
ACQUISITION
3. Uplift
DATA FOUNDATION
4. Step up
CULTURE CHANGE
บริการทุกระดับประทับใจ
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