Vroom Results Presentation Deck
announcing our realignment plan
goal: live within our means, accelerate path to profitability and dramatically improve the customer experience
prioritize unit economics over growth
• Leverage our national brand while focusing on regional operations that drive density
• Optimize pricing for acquisitions and sales.
Maximize the power of UACC
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reduce operating expenses
Reduce marketing expenses by focusing on highest-ROI marketing channels and aligning total spend with volume trajectory
• Resize the organization to focus on profitability over growth
• Leverage technology to increase productivity
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maximize liquidity
• Focus on preserving cash while positioning the business for profitability
Reduce and convert major balance sheet items into unrestricted cash
• Dramatically improve the customer experience
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