BuzzFeed Inc. Entertainment & Culture Presentation

Massive, highly-engaged audience. Total Annual Time Spent (in hours) 789 M / 6% 741M / 20% 6 19 M 2019 A 2020A Time Spent / % YoY Growth 2021A Note: We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) on our content on YouTube in the US, as reported by Comscore, and (iv) the estimated total number of hours spent on our content on Facebook, as reported by Facebook. (Instagram and TikTok offer limited revenue sharing opportunities, and are not reflected in our time spent metric.) Please refer to the Appendix for a full definition. 2021A includes HuffPost and Complex for the date of each acquisition. 12

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