Aurora Investment: Better Overview
Better Real Estate is where Better
Mortgage was in 2017, in an equally
broken, commission-focused industry
Better Plus
There were approx. 7.5M real estate transactions in 2020
in the U.S. 1
✓ Compass has ~4% market share, Redfin has 1% - further
demonstrating the huge TAM and massive
fragmentation
✓ Massive disruption potential for customer-focused, low-
cost, automation driven model
1. Calculated from Redfin 2020 10k
2. Combination of 3rd party referral agent revenue and in-house BRE agents
Real Estate Services revenue
3.
4. Revenue = Commission Revenue + Adjacent Services Revenue
5. Zero marketing expense reflects allocation of all CAC to Better's mortgage
service, with Better Plus offered as an additional product to Better
customers, compared to competitors that principally offer comparable
services. Total CAC in 2020 was $80 million and total funded units was
70.3k in 2020. Allocation of CAC is subject to change.
6. Real Estate Services cost of revenue
7. Commissions and other related expense + operations and support expense.
Market data per FactSet as of 5/7/21.
Better
All #s for FY 2020
Business Model
# Transactions
Better
Real Estate
Customer-
Focused
Real Estate
REDFIN
COMPASS
Transaction
Focused
Agent
Focused
2.4k
75.8k
144.7k
Transaction Revenue
$5.1M²
$651.2M3
$3,720.8M4
Average Revenue
per Transaction
$2,136
$8,591
$25,699
Marketing Expense
$05
$54.8M
$407.9M
Marketing Expense
$05
$724
$2,817
per Transaction
Fulfillment Expense
$1.5M
$417.1M6
$3,282.0M7
Fulfillment Expense
per Transaction
$645
$5,503
$22,668
Total Expense per Transaction
$645
$6,227
$25,486
2021-2023 Revenue CAGR
304%
n.a.
29%
Market Cap
$5.9B
$6.3B
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