Investor Presentaiton

CSR Moving to Shared Value Fair Trade CSV Fair Trade • Paying a higher price to farmers for the same products ● Certification as a fair trade company • Transforming Procurement Collaborate with farmers to improve quality and yield • Supporting investments in technology and inputs • • Higher prices for better quality Higher yield increases quantity produced 20121019-Mexican Competitiveness Presentation-FINAL 27 27 Copyright 2012 Professor Michael E. Porter

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