Investor Presentaiton
Consumers Are Habitually Buying Our Brands More
Than Competition
CONAGRA
BRANDS.
Repeat Depth
(% of New Buyers Who Repeat Purchased 2x+, Conagra Multiple vs. Wtd. Avg of Top Peers)
3.1x
2.0x
PAM
BOYARDEE
1.6x
1.5x
1.4x
1.3x
1.1x
1.1x
100%
NATURAL
Hunts
Orville
Redenbacher's
Healthy
Choice
BIRDS EYE
slim
JIM
Banquet
Source (Left): IRI Custom Panel, Total US All Outlets, 52-weeks ended February 21, 2021, New Buyers = purchased brand in 52 w/e Feb 21, 2021 and did not purchase brand in 52 w/e Feb 23,
2020, Wtd. Average of Peers Weighted to Household Penetration. Orville is Microwave Popcorn, Hunt's is Canned Tomatoes, Birds Eye is Fz Vegetables, Banquet and Healthy Choice
are Fz Single Serve Meals vs. Top Competitor
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