Waldencast SPAC

GROWTH OPPORTUNITY: INNOVATE INTO NEW PRODUCTS / CATEGORIES IN EXISTING AND NEW CATEGORIES Make-up Category Expansion Mascara $2.3B Foundation / Concealer $4.6B Skincare $23.3B Active + Whitespace Milk Categories¹ Established Primer³ $0.3B Lash & Brow $1.2B Haircare $15.5B Emerging Blusher & Bronzer $0.7B Lip $3.3B Bath / Shower $10.4B Whitespace² ¹Market sizes reflect 2021E data for the USA market; Euromonitor International; Beauty & Personal Care and Color Cosmetics in the US, 2022ed, retail value sales, current prices, 2021 fixed ex rates; 2 Areas where management believes product offering expansions or introduction of new categories are possible; ³ Primer refers to EMI's category BB/CC creams and skin tints refers to EMI's premium foundation / concealer Skin Tints $2.9B Shadow $0.6B Fragrance $11.5B Milk Makeup has the opportunity to grow through innovation and launches Milk v/s Other Leading Make-Up Specialist Brands 330 SKUS 1,500-7,000 SKUS 81

View entire presentation