Snap Inc Results Presentation Deck
Business Highlights (Continued)
We strengthened our capabilities to drive improved outcomes for advertisers:
We rolled out Public Profiles for businesses, allowing any business to create a profile on Snapchat showcasing their Lenses, Highlights, Stories, and
shoppable products.
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We announced an integration with Salesforce, allowing brands to leverage their first-party data to reach Snapchatters with relevant ads.
We launched the Creator Marketplace within our self-serve Ads Manager, connecting advertisers with certified Lens Creators and facilitating the AR
development process.
We introduced API Lenses, which enables businesses to automatically import up-to-date product inventory into AR Lenses without additional work.
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