BuzzFeed Investor Day Presentation Deck

OVER THE LAST YEAR, TASTY HAS BECOME THE ULTIMATE CREATOR PLATFORM HOW WE STARTED As vertical video took off, the Tasty audience sought deeper connections with more Creators who reflected their perspectives J Creator content performed above our audience benchmarks, driving higher views on TikTok and Instagram HOW WE SCALED Tasty launched a residency program to propel Emerging Voices into Foodtok talent - solving creator pain points through Tasty's insights and content expertise More than 1B+ VIEWS of Creator-led Reels in 2022 WHAT'S NEXT In 2023, we're expanding the residency to bring on more talent and broadening our Creator Footprint >10x LO 5 $22 50 $23 # of Creators

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