Wix Results Presentation Deck
Efficient Marketing Based on TROI
One Time Marketing, Ongoing Collections
... After 2
Quarters
0.6x
$81
$51
Q1'21 Cohort
Marketing Cost ($ millions)
After 6
Quarters
1.7x
$57
$96
Q1'20 Cohort
... After 10
Quarters
2.4x
$55
$134
Q1'19 Cohort
Cohort Collections ($ millions)
After 14
Quarters
3.7x
$44
$163
Q1'18 Cohort
... After 18
Quarters
5.4x
$32
$171
Q1'17 Cohort
Note: Data as of June 30, 2021; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on
direct acquisition marketing costs in the same cohort. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Collections do not include
collections from users coming from the Wix Logo Maker funnel or collections from channel partnerships, DeviantArt and Wix Answers.
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