Waldencast 2Q22 Investor Results

New consumer trends and technology are driving an explosion of new independent brands Clear opportunity to aggregate emerging brands under a new platform to accelerate growth and scale COLGATE-PALMOLIVE ESTEE LAUDER +63 bps Unilever (57) bps MX (21) bps P&G (234) bps L'ORÉAL '21 market share and change ('15-'21)¹ 3% 4% 7% Highly fragmented market with growth driven by independent brands 8% +71 bps 10% Disruptor brands are gaining market share and driving sector growth 68% ¹ Euromonitor International; Beauty & Personal Care, 2022ed, retail value sales, current prices, 2021 fixed ex rates Note: bps indicates market share change from 2015 to 2021 Others +177 bps Fragmented industry Top 5 players represent only 32% Not a "winner takes all" market Expandable consumption category Emerging players driving growth and gaining market share 5

View entire presentation