Wix Results Presentation Deck
Efficient marketing based on 7-9 month TROI
One Time Marketing, Ongoing Collections
After 2 Quarters
0.8x
$44
$35
To Date
Q1'18 Cohort¹
After 6 Quarters
2.0x
$32
$64
To Date
Q1'17 Cohort¹
... After 10 Quarters
3.1x
$25
$75
To Date
Q1'16 Cohort¹
After 14 Quarters
4.1x
$19
$78
To Date
Q1'15 Cohort¹
After 18 Quarters
4.9x
$86
To Date
$18
Q1'14 Cohort
Marketing Cost ($ million)
Cohort Net Collections ($ million)
Note: Data as of June 30, 2018; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal
dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months
¹Excludes ~$6 million in Q1'15, ~$7 million in Q1'16, ~$9 million in Q1'17 and ~$4 million in Q1'18 of brand marketing expenses
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