Pro Forma Financials and Market Positioning
Scale Player in Salty Snacks and #2 in Core Geographies
2019 U.S. Salty Snack Retail Sales ($ in millions)
DSD(4)
$16,047
$1,235
$1,094
$972
Core
(1)
U.S.
Rank
Share
Rank
Share
Total Salty Snacks
#2
7%
#4
4%
Potato Chips
#2
12%
#4
6%
~$2,000
Pork Skins
#1
23%
#3
12%
$1,459
Cheese
#2
7%
#2
4%
Pretzels
#2
17%
#3
10%
$569
$492
$400
$260
$196
$195
$187
$171
$170
$145
$116
(2)
Y
PepsiCo Campbell's Kellogg's Utz General
00
BRANDS
(3)
Grupo Hershey's Hain
Arca
Herr's
Truco
Gruma Conagra Mars
Mills
Bimbo
Celestial Cont.
Old Dutch All Other
Branded
Private
Label
✓ ×
✓
2
✓
2
×
✓
N
Y
N Y N Y
Y
Y
N N Y
N
Y
DSD Network
Utilizes Partner's DSD Network × No DSD Network
Category
Diversification(4)
Y
Source: IRI MULO-C data (52-week period ended 12/29/2019).
1). Core geographies mean legacy Northeast and Mid-Atlantic regions of Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia, and
Washington D.C. as well as Alabama, Illinois, Oregon, and Washington where Utz has acquired strong regional brands and distribution capabilities in recent years. See page 25.
2). Adjusted to include the full year impact of the Conagra Snacks and Kitchen Cooked acquisitions.
3). Adjusted to exclude the full year impact of brands acquired by Utz.
4). Based on management estimates and judgement.
utz
BRANDS
SM
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