Pet Humanization and Premiumization Driving Spend

Majority of Our Pet Parents and Pet Care Providers are New to Commercial Market Where are our pet parents coming from? Where are our providers coming from? **Rover Local Independent/ Boutique Professionals 13% Other 0.5% Kennels / Vets 20% Family / Friends/ Neighbors New to Commercial Services 98% Stats based on Rover survey 67% Existing Professionals 2% 16

View entire presentation