Investment Fraud Awareness slide image

Investment Fraud Awareness

Familiarity with Robo-Advisers: 15% of Manitobans say they are familiar with robo-advisers, on par with the national average (16%) Q How familiar are you with online investment advisers (also known as robo-advisers)?* [asked of all respondents; national n=5,000, MB n=500] Segmentation (Manitoba 2020) Respondents who say "very/somewhat familiar" National % Familiar Manitoba УИ NV == E % Familiar Investor Segments No savings Savings, non-investor Non-frequent investor Frequent investor 9% 8% 15% 40% Investment Knowledge 2020 3% 3% 2% 22% 31% 24% 6% 16% 2020 13% 19% 39% 23% 4% 15% Low 12% Medium 14% High 27% Advised Segments Non-investor 8% DIY investor Advised investor 25% 24% Manitoba Region Winnipeg 15% 2017 3% 3% 20% 2% 32% 28% 4% 16% 2017 13% 17% 31% 34% 3% 15% South/West Central/North 19% 9% Winnipeg Region Central/North 17% East 11% South/West 18% Age ■Very familiar Somewhat familiar 18-34 22% I Not very familiar Not familiar at all 35-54 15% 55+ 11% I have not heard of these services before Don't know Gender Men 18% *Note: In 2017, question text was "How familiar are you with automated online investing services?"; 2017 national n=5,000, MB n=500 Women 13% 103
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