Investor Presentaiton

The Kentucky Derby Sponsorship Strategy Building relationships with sponsors targeting luxury, lifestyle and technology categories for both onsite experiences and Derby parties around the globe ■ Official partners include Woodford Reserve, Longines, Ford, and FanDuel ■ Majority of sponsorship revenue dollars are multi-year deals that include Kentucky Derby, Kentucky Oaks, and Churchill Downs assets ■ Woodford Reserve will be the presenting sponsor of the Kentucky Derby through 2027 Longines EXIT LA CREMA THE TASTING ROOM LONGINES LA CRE LONGINES LONGINES WOODFORD RESERVE KYDERBY TASTE WITH KENTUCKY DERBY Ford Fo KENTUC DERB For FORE Ford KENTUC DERB For 26 FORESTER CHURCHILL DOWNS INCORPORATED

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