Investor Presentaiton
3
Product Premiumization
Strategy to shift towards premium and high value added products
Firmly entrenched in the Premium Segment as it is
the biggest contributing segment in the Agro
Business revenue
Agro Business
Brands in the Food & Protein Business have
performed strongly in the Premium and Standard
Segments
Food & Protein Business
BETAGRO
Brands within the Pet Business are steadily
growing in the Premium and Standard
Segments
Premium & Standard:
Premium & Standard:
83% in 2022
88% in 2022
Pet Business
Premium & Standard:
34% in 2022
100%
100%
100%
85%
85%
80% 81%
83%
76%
80%
80%
80%
70% 69%
66%
58%
60%
51%
51%
52%
53%
60%
60%
48%
40%
29%
29%
30%
30%
32%
40%
40%
27% 25%
27%
28%
22%
17%
15%
20%
20%
13%
12%
10%
20%
24%
20% 20%
18%
17%
3%
4%
4%
10%
3%
5%
2%
6%
7%
3%
0%
0%
T
T
T
T
0%
T
T
T
2019
2020 2021
2022
2025F
2019 2020
2021 2022
2025F
2019
2020
2021
2022 2025F
Premium
Premium
Premium
Standard
Standard
Standard
Economy
Economy
Economy
20
20
Premium
P-LAC
W-1801
B
Premium
BETTER PHARMA
b
BE-LAC
Standard
Standard
Balance FARM
NEXGEN
Economy
Source: BTG
MASTER Amina
ITOHAM
BETAGRO
S⭑Pure
。
BETAGRO
Premium
Standard
PREMIUM
DOG
G FOOD
Perfecta
Sen flock
DOG njoy
CAT nJoy
Economy
พีวัน
Economy
BINGO
STARView entire presentation