Tokyo Investor Day

LIFETIME CLIENT RELATIONSHIPS DRIVE SUBSEQUENT SALES OPPORTUNITIES ($ millions) 200 180 160 133 Annualized New Business Premiums (1) POJ Subsequent Sales to Existing Customers 175 147 130 163 Experienced Agent Profile Number of Average Average Number Relationship of Length Clients Life Planners with 15+ years experience 783 433 10.3 years 140 110 120 106 96 100 80 60 40 20 0 2009 2010 2011 2012 2013 2014 2015 2016 First Half Retirement Accident & Health Death Protection 1) Data based on Prudential of Japan sales to individual market; foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 106 per U.S. dollar. Prudential Tokyo Investor Day 9.15.2016 11

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