Investor Presentaiton
42
62
INTELLECTUAL CAPITAL
2021 INTEGRATED ANNUAL REPORT
RESEARCH &
DEVELOPMENT (R&D)
R&D front is being restructured
based on studies developed with
leading companies and using
Germinar as a source of project
intake. At the beginning of 2021,
adjustments were made to the
product launching process,
such as the implementation
of Stage Gates process, with
fixed forums with Officers,
Vice-Presidents and the CEO,
inclusion of tools ensuring the
visibility of all projects to top
management, standardization
of documentation, definition
of the best project portfolio and
monitoring of results. Falconi
consultancy supported the
restructuring.
In 2021, we invested in 89 new
products, which added to the
launches of the last 24 months,
amounted to R$ 418 million
in revenue, or 4.88% of the
company's gross revenue. This
percentage is called Innovation
Index and is monitored on a
monthly basis.
We also hired Falconi to design
the project office, review the
product launch flow, and the
strategic alignment of the
portfolio. The project started in
2021 with completion expected
for 2022.
Also in 2021, we developed
projects to reduce the
consumption of plastics in
virtually all manufacturing
units. As a result of the
initiatives, 0.21% of the flexible
plastic in packaging was no
longer consumed, representing
the saving of 48.70 tons. In
addition, 100% of the volume
of cardboard and paperboard
boxes used in the year were
Percentage of total sales volume and product category
with addition of nutrients such as fiber, vitamins,
minerals and other functional additives GRI FP7
Career level
% of the amount realized with
addition
Main launches in 2021
ADRIA
of nutrients versus total revenue
2019
2020
2021
Cookies and crackers
Pasta
11.20%
9.70%
7.74%
0.00%
0.10%
0,08%
Margarine and vegetable
5.60%
1.70%
1.32%
ff
shortening
PORTALEZA
Shortening
0.00%
0.00%
0.00%
16.00%
14.20%
13.14%
0.00%
0.00%
0.00%
0.00%
0.00%
0.57%
0.00%
0.00%
0.08%
isabela
0.30%
0.30%
0.26%
0.30%
0.20%
33.40%
26.20%
0.35%
23.55%
Flour
Bran
Cakes
Snacks
Cake Mix
Packaged toasts
Total
Calculation based on sales net of discounts and returns (revenues)
derived from managed forests or
recycled materials.
R&D initiatives focused in
nutrition and health remain
underpinned by two main
pillars: developing products
that contribute to reducing
the nutritional deficit and
promoting enhancements of
health attributes of products,
such as reduction of sodium,
sugar and trans fat. The ongoing
actions include research to
enable the use of alternative
raw materials, especially in
vegetable oils and shortening,
strengthening the vertical
integration of the business and
allowing increased flexibility in
formulations by excluding trans
fats and reducing saturated fats.
R&D area also has a strong
role in process optimization,
resulting in 2021, among many
other fronts, in the change
and optimization of the soy oil
refining process, reducing the
consumption of inputs and
water in the processing and
the production of effluents
and waste. It has also worked
strongly with sustainability
initiatives aimed at reducing
water consumption and waste.
Richester
Treloso
WTARELLA
The premium Adria Grano Duro line has two new cuts: Spaghettoni and Spaghettini.
Launch of Mega Wafer cookies and crackers, in tablet format, in milk chocolate, white
chocolate and truffle flavors, in 90g packages.
The 80g version of the brand's Cookies was launched in the flavors vanilla with
chocolate drops and chocolate with chocolate drops.
*Launch of the Sequilhos cookies and crackers in coconut and milk versions, in 250g
packages.
*Within the trend of packages for the whole family, the Toast promopack was launched
in Traditional and Whole grain flavors. The package has a net weight of 284g, and
includes two packages of 142g.
In sweet cookies and crackers category, Crystal Fortress was launched in 450g packs.
In partnership with the Mu-Mu brand, Isabela launched the Wafer (100g), Mousse
(130g), and Tortinhas (140g) line of cookies and crackers in milk jam flavor.
The brand also expanded Chocks line with the launch of the white chocolate flavor in a
100.8g package. The product also won a 63g bag version, which which is pocket-sized.
Launch of the limited edition of Amori cookies and crackers filled with hazelnut and
brownie flavors.
Another novelty is Amori Chocowaffer, iced with chocolate and filled with thin layers of
wafer, in packages of 100.8g. The line has a chocolate and white chocolate version.
For a limited time, the Mini brownie, milky flour, and raspberry candy filled cookies and
crackers were launched in 60g and 130g packages. The success of the products gave rise
to the unprecedented partnership with FriSabor Ice Cream Parlor, the largest chain of
ice cream parlors in Pernambuco, for the launch of the ice cream version of the cookies,
ensuring the original crunchiness.
The brand also launched the multipack versions of 240g and 480g of its chocolate-
flavored filled cookies and crackers.
The brand has teamed up with Mattel for the creation of a line of instant noodles
featuring Barbie and Hot Wheels characters. Products are available in soft beef (Barbie)
and soft chicken (Hot Wheels) flavors.
The brand's cookie portfolio has been expanded with 80g packages for the flavors
original with chocolate drops and chocolate with chocolate drops.
D-Tone line, which stands out for containing chocolate in the coating, gained the
compact 63g package and was expanded with the white chocolate flavor, with 100.8g.
In limited edition, specific products were launched for June Party, the biggest festival in
Northeast region. With the typical flavors of the regional festival, the novelties were the
100g hominy wafer and the 350g corn-flavored donuts.View entire presentation