Operating Leverage and Recent Developments
Recent Developments
OSBI Card
Launch of Aditya Birla SBI Card
SBI Card has partnered with Aditya Birla Finance
Ltd. (ABFL), to launch 'Aditya Birla SBI Card'.
The reward-centric credit card has been designed
to provide customers with benefits on premium
and mass brands under the Aditya Birla Group.
ADITYA BIRLA
CAPITAL
VIJAY KUMAR
OSBI Card
SELECT
VISA
Platinum
The card also offers significant reward points on lifestyle spends across categories
like telecom, fashion, travel, entertainment & many more.
Akshaya Tritiya Offers Campaign
Print ad campaign to promote Akshaya
Tritiya Offers was launched in May 2022.
High impact jacket ads were released in
The Times of India covering top 8 metros.
The campaign was further amplified
through full page ads in 21 regional
publications in 10 languages across
14 states.
OSBI Card
THIS AKSHAYA TRITIYA,
BRING HOME PROSPERITY
AND GOOD FORTUNE.
Happy Akshaya Tritiya
ORKA
OSBI Card
Happy
Akshaya Tritiya
SBI Card certified as
a 'Great Place to Work'
A proud moment for SBI Card to be officially
recognized as a Great Place to Work. This
certification recognizes businesses that foster
a High Trust, High Performance culture and
our organization has accomplished this
milestone.
At the heart of
building a great
workplace culture
lies TRUST.
We are now
Great
Place
To
WorkⓇ
Certified
MAR 2022 MAR 2023
INDIA
'Best BFSI Brands 2022' Recognition by
The Economic Times
SBI Card recognised as 'Best BFSI Brands 2022' for the
third consecutive year in an event organised by ET Edge
in Mumbai on 30 Mar '22.
THE ECONOMIC TIMES
Pb
BFSI
BEST
BRANDS
2022
24View entire presentation