Omni-channel Growth and Financial Performance

3 complementary channels to optimise speed and coverage of courier delivery Omni-channel delivery platform Main DC Courier delivery In-store pickup Pickup Retail store Pickup KO Regional DC Sources: Company data Connected Pups 37k own and partners' pickup points 310 Cities with express delivery detsky mir Main DC Regional DCs "Last mile" through retail chain Assortment 2.4m SKUs 200K SKUs <40K SKUs Number of Locations 2 Main DC(1) +2 DCs in the pipeline 2 Regional DC +2 DCs in the pipeline 950 stores Coverage 95% of Russia population 500km from Regional DCs, 84% of Russia population 5km within stores 30% of Russia population 88 Speed 1-20 days Next- day ~2 hours Next day delivery Notes: (1) Bekasovo 1 and 2 Same-day 19

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