Project Avvashya - Redefining Gati
Project Avvashya – Redefining Gati
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Pillars of Transformation
Process
Result till date
Sales
Acceleration
Accelerating Sales growth,
especially in retail and KEA
Kil
.
Operational
Excellence
Building Capacity and becoming
asset light
Technology &
Processes
Setting digital strategy roadmap
and critical decision on CRM
Talent and
Organization
Overhead &
Finance
Revised organization sizing, new
structure, for key functions and
talent infusion
Optimizing Fixed costs, budgeting
processes and improved
order-to-cash cycle control
•
GATI
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Established result-oriented sales organization structure - aligned to meet demand of enterprises, SME and Retail
customers
Achievement of zero >30 days complaints (non-claims); below 150 <15 days complaints achieved
Deployment for flexi-vendors to effectively substitute company vehicles while managing direct costs
•
New franchise policy drafted and ~20 new franchise onboarded under the new policy
•
STC interventions identified to process and efficiency improvement
• Salesforce implementation kicked off, targeted for Q2FY22 launch
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Customer portal redesign project in progress - in discussion with key service providers
•
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WhatsApp bot Phase 2 launched – customer daily usage jumped 3x from January to April 2021
•
Organization resizing target achieved within targeted period
Selection and implementation of new HRMS - DarwinBox - for improved processes and efficiency in HR
function
•
•
Launch of new credit control policy and risk platform - for NBDs and existing customer control
Incremental efforts to reduce annual rental costs through launch of GDW programView entire presentation