Effective Investment Promotion Strategy

MOST RELEVANT SOCIAL MEDIA SOURCES New media that are valuable for site selection and investment promotion 4.0% 4.0% 4.0% 4.0% 4.0% 16.0% 4.0% 4.0% Online meetings/video LinkedIn Internet E-newsletters ■Mobile phones/I Phone 12.0% None 8.0% 8.0% 8.0% 8.0% 4.0% 8.0% Which one is the best? Depends on your profile, target group, country, sector, etc. Sophisticated databases ■Too much reliance on email and new media Search engines FTP to share data GPS GIS tools Bing Maps Skype Google Earth UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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