Diverse Resource Portfolio & Low-Carbon Pathway
SOPHISTICATED MARKETING
Affordable, Preferred, Growing
.
Growing communities with healthy permitting levels
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•
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Price advantage of heating with natural gas
.
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Up to 65% advantage over electric furnace
Up to 15% advantage over high-efficiency heat pumps
8 in 10 prospective homebuyers say natural gas is preferable to
electricity for heating and cooking1
Over 80% of survey respondents would pay $50,000 more for a median
priced home that has gas amenities, relative to an all-electric home¹
Significant Conversion Potential
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Serve approximately 63% of single-family homes in service territory
.
About 400,000 potential conversions
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Targeted marketing campaign using innovative, proprietary tool
supporting strong conversion pipeline
3,000 to 4,000
Conversions Annually
80,000
Target Market
150,000
On or Near Main
400,000
Potential Conversions
16
1 Research study conducted by Escalent, Inc. December 2020
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