Detsky Mir Expansion Strategy

Progressing on Strategy 2020 execution (cont'd) Performance update 2024 Targets (1) detsky mir Marketplace to drive assortment breadth 0000 Маркет Leadership in assortment breadth Плейс (2,400k SKUs) GMV to reach a double-digit share of our online sales Zoozavr - specialised pet supplies retailer 500 Zoozavr stores in mid-term, share of online 30%+ Digital services for children Content Educatio n Service Enter digital 30% private label share in mid-term Health Digital Service services and products market Subscription S (# of SKUs) (Zoozavr stores in operation) Q4'20 Q2'21 Q4'21 Q4'20 Q2'21 Q4'21 20 partners were selected to participate in a pilot stage of digital products marketplace 250 422 c.1,000 20 24 90 70 mobile apps and 30 services tested on Android platform in Moscow region Safety Games Education Babysitting 5% share of GMV in online in Q2'21 Launched a full-feature IT platform for merchants' accounts 50% share of online sales in Q2'21 7 private label brands across categories comprising 600 SKUs to be launched in Q1'22 (1) As was presented at the Capital Market Day (August 2020). Source: Company data. еще 45 9

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