GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices Factoids: Organization and Reporting USC Annenberg 97% of COM/PR departments have a single solid reporting line 86% have a line (solid or dotted) to the C-Suite C-Suite reporting line (dotted or solid) seen as much more appropriate than others (score of 5.0 on a 7 point scale vs. 3.3; Marketing: 4.04) The key is access, not solid vs. dotted line 49% strongly agreed that their reporting line is appropriate 21% strongly disagreed. 50% have more than one dotted reporting line Multiple reporting lines don't diminish perceived appropriateness 41 Strategic Communication and Public Relations Center

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