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Asos Results Presentation Deck

Outlook for customer behaviour 427 4727 44 We expect underlying returns rates to continue to normalise... MEGTALASE MAGTAL AN Sep Oct Nov Underlying Return Rate Dec Jan YOY Feb Mar Apr May Jun Jul Aug -FY20 874 FY19 60% 50% 40% 30% 20% 10% 0% -10% -20% -30% 17 L'A ...whilst we expect demand for 'going out' product to remain subdued GETAL AGAMETN PIN 25% of mix -10% mix change Going Out* P4 Sales Growth 40% of mix +10% mix change Casual, Activewear & F&B *Dresses, formal wear and fashion footwear ASOS Excluding Going Out 17 asos

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