2020 Highlights and Growth Strategy
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Four Key
Product Pillars
Clogs: Innovate & grow clog
relevance
Sandals: Significant long-term
growth potential
Personalization
Visible Comfort Technology
crocs™
Powerful Social &
Digital Marketing
Digital and social focus globally
Come As You Are
Brand ambassadors
Social influencers
Collaborations
Select growth drivers highlighted in today's presentation.
Digital-Led
Route to Market
E-commerce: Double-digit plus
growth continues
Retail: Prioritize outlets as most
profitable retail format
Wholesale: Strong growth
opportunities within e-tail accounts;
long-term growth potential with
distributors
Largest Long-Term
Growth Opportunity
in Asia
Americas: Strong growth
momentum
EMEA: Solid growth on brand heat
Asia: Largest long-term growth
potential
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