Grow & Scale - Improving Sales Effectiveness
KEY MESSAGES
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We aim to be Canada's most trusted and data-driven bank with market-leading client advocacy, and sustainable growth
in earnings¹ and return on equity²
Doubling down on Canadian Banking, increasing our annual investment to drive ~50% of all-bank earnings¹ growth
Focused on increasing primary clients across all business lines while gaining share in key product areas (e.g., deposits,
payments, investments, insurance) and lowering our overall cost of funds
Increase salesforce effectiveness among our Branch Advisors and Relationship Managers with a renewed focus on core
foundational capabilities including sales specialization, pricing discipline, and performance management
Continue digitizing key client journeys and processes and harnessing data to deliver more seamless and engaging
experiences for our clients - with an emphasis on mobile
Improve execution by accelerating agile delivery with cross-functional teams and horizontal end-to-end single point
accountability
Note: For footnoted information refer to slides 39 to 43
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