Investor Presentaiton
Pricing policy
The National Health Reform Agreement sets the policy framework for the charging
of public hospital fees and charges. Under the Agreement, an eligible person
who receives public hospital services as a public patient in a public hospital or
a publicly contracted bed in a private hospital is treated 'free of charge'. This
arrangement is consistent with the Medicare principles which are embedded in the
Health Services Act 2016 (WA).
The majority of hospital fees and charges for public hospitals are set under
Schedule 1 of the Health Services (Fees and Charges) Order 2016 and are
reviewed annually. For up to date information refer to the WA Health Fees and
Charges Manual.
Advertising expenditure
In 2022-23, in accordance with section 175ZE of the Electoral Act 1907, the
department incurred a total advertising expenditure of $3,042,784 (see Table 32),
a reduction of almost 22 per cent compared to last year's total of $3,878,453. The
majority of 2022-23 advertising expenditure was for media advertising services
(53 per cent), market research (29 per cent) and advertising agencies (17 per cent).
The highest proportion of procured advertising services was related to workforce
attraction, immunisation, sexual health and emergency department avoidance.
Workforce attraction strategies accounted for approximately 30 per cent of all
advertising expenditure.
Table 32: Summary of Department of Health advertising in 2022-23
The organisations from which advertising services were procured and the
amounts paid to each organisation are detailed in Table 33.
Table 33: Department of Health advertising, by class of expenditure, 2022-23
Amount ($)
Recipient/organisations
Advertising agencies
303 MullenLowe
Actors Now
370,388
4,538
Francine Eades
4,125
Rhythm Creative Content
Facebook
2,474
148,982
Austockphoto
175
530,682
Market research organisations
Edith Cowan University
Profiles Australia
884,978
11,771
896,749
Total
Total
Direct mail organisations
Mailchimp
Total
1,100
1,100
Summary of advertising
Amount ($)
Advertising agencies
530,682
Market research organisations
896,749
Direct mail organisations
1,100
Media advertising organisations
1,614,253
Total advertising expenditure
3,042,784
< 115
Media advertising organisations
Initiative Media Australia PTY LTD
1,613,796
Seek
347
Australasian Epidemiological Association
110
Total
1,614,253
Total advertising expenditure
3,042,784
Contents
About us
Significant issues Report on operations Agency performance Operational disclosures ⚫Key performance indicators
Financial disclosures and compliance • AppendixView entire presentation