Investor Presentaiton
Trusted Content
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Cumulative Review Distribution
As of December 31, 2023
Not Recommended
18%
O
Recommended
74%
Removed for
Violating Yelp's
Policies or by
reviewers themselves¹
9%
Distribution of Average Business Ratings
Across Platforms²
HomeAdvisor
Facebook
Google
Yelp
BBB
0
25
50
75
100
Share of Local Businesses
Average Rating
<2
2-4
>4
Strong Content Moderation: 74% of the reviews were recommended by our automated
software and 18% were not recommended but still accessible on secondary pages. Reviews
that are not recommended or that have been removed do not factor into a business's overall
star rating.
yelp*
Note All observations weighted using sampling weights.
Differentiated Reviews: Yelp's star ratings are more uniformly distributed between 1 and 5
stars than those of most competitors, which we believe results in a more useful and
trustworthy consumer experience.
1 Yelp users can remove their own reviews on the platform, either individually or by closing their accounts 2 Source: Raval, Devesh, Federal Trade Commission, "Do
Gatekeepers Develop Worse Products? Evidence from Online Review Platforms," February 2023, available at https://deveshraval.github.io/reviews.pdf.
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