GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function
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GAP Generally
Accepted Practices
USC Annenberg
Excellence and Best Practices: The Communication Leadership Cycle: A
Hypothetical Model for Optimizing the Function
Factor 4: Given that the ability to influence organizational policy and behavior will strengthen
PR/Communication's ability to affect internal and external perceptions of success, reputation,
etc: Optimize PR/Communication people, processes and procedures to successfully take
advantage of the opportunity.
Factor 5: Given that successfully taking advantage of the opportunity will enhance the value
of PR/Communication's access to the C-Suite, its contribution to defining the overall business
strategy, identity and core values of the organization, etc: Continually reinforce and
strengthen each of the Five Factors.
Strategic Communication and Public Relations CenterView entire presentation