Outdoor Living Market Trends and Growth Initiatives
Market Size & Opportunity
Leading presence in largest markets
Greenfield and acquisitions targeted for continuing market
share expansion
SCP Europe gaining share; currently estimated
at 12%
~
Avg pool cost to consumer - €25,000;
wholesale content - ~ €5,000
End markets outlook
2
Construction -10% - 15% annual unit growth expected
Retrofit/remodel- est 7% - 10% of installed base annually
Retailer approx. 10% annual growth; maintenance &
accessories sales
SCP
EUROPE
In-Ground Pool
SCP Europe
Markets
Installed Base
(in 000s)
SCP Europe
Sales Centers
Addressable
Market
Opportunity
(in 000s)
France
1,600
7
€550,000
Spain/
1,530
4
€470,000
Portugal
Germany
800
1
€330,000
Italy
410
1
€200,000
Austria
280
0
€180,000
UK
255
1
€130,000
All Other
345
2
€210,000
NASDAQ/GSM: POOL
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